Too many times, I log into iTunes to find the latest "pop" song which tops the general chart in the music store. These songs have a good beat, a good tune, an attractive singer, or some other shallow cue which triggers the general public to click the "Buy" button. When this happens for just one song, it is not so bad. People spend a dollar for a "fun" tune, a tune they will most likely only listen to for a couple of weeks.
What happens when music listeners make the mistake of buying the entire album based on the [supposed] merits of the hit single? Disappointment, for one. When new artists use one song to sell twelve songs, people are bound to be short-changed. The solution: mixtapes. Mixtapes, which are often associated with the hip-hop and rap genre, should be used music-industry wide. This would be good for both artist and consumer.
If the music is quality material, the artist will have shown its new base what they're made of; this will also get talented artists recognized by record labels. Since a decent mixtape can be made for thousands (rather than hundreds of thousands or even millions) of dollars, this could be a viable to alternative to the current cycle. There are plenty of independent labels which serve as the "mixtape makers" of all industries other than rap and hip-hop. But this trend should be more broadly applied (and more often). That way, next time I get sucked into the vortex of a good beat or pretty face, I will be able to pull myself back, realizing all at once how angry I would have been had I spent the ten bucks to get the entire album.
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